Moderator: Board Moderators




mira wrote:I'm getting a trickling of excited mail from people who are seeing us promoted around town on various Metro and Sound Transit busses (both in and out) and on TV. Just thought I'd see if any forum users have caught a glimpse...please feel free to share photos too.

SoulReaperRukia wrote:Strange. I live downtown and take buses several times a day. and I have never seen one. I guess Ill have to look out for them.



mira wrote:I know I got a lot of excited calls about the bus ads (and text messages). This year was our first foray into using them-and I think we had a decent level of response (supported by our surveys thus far).
Alinda, if you took a specific bus you might not have seen them on sound transit because only main commuter lines going straight into Seattle had them and even then they weren't on the street side or interior. So ironically enough, you could get on a bus and never know it was on there.
I'd really like to see us to the "queen" side of the bus next year because more people can see those as they board. We did only "king" this year at the suggestion of the ad agency we had to purchase them through-statistically speaking you get more views from the general public on that side.

Solex wrote:mira wrote:I know I got a lot of excited calls about the bus ads (and text messages). This year was our first foray into using them-and I think we had a decent level of response (supported by our surveys thus far).
Alinda, if you took a specific bus you might not have seen them on sound transit because only main commuter lines going straight into Seattle had them and even then they weren't on the street side or interior. So ironically enough, you could get on a bus and never know it was on there.
I'd really like to see us to the "queen" side of the bus next year because more people can see those as they board. We did only "king" this year at the suggestion of the ad agency we had to purchase them through-statistically speaking you get more views from the general public on that side.
corner the ads completely. buy them all.
hah :p

mira wrote:IAlinda, if you took a specific bus you might not have seen them on sound transit because only main commuter lines going straight into Seattle had them and even then they weren't on the street side or interior. So ironically enough, you could get on a bus and never know it was on there.
I'd really like to see us to the "queen" side of the bus next year because more people can see those as they board. We did only "king" this year at the suggestion of the ad agency we had to purchase them through-statistically speaking you get more views from the general public on that side.


alindasue wrote:mira wrote:IAlinda, if you took a specific bus you might not have seen them on sound transit because only main commuter lines going straight into Seattle had them and even then they weren't on the street side or interior. So ironically enough, you could get on a bus and never know it was on there.
I'd really like to see us to the "queen" side of the bus next year because more people can see those as they board. We did only "king" this year at the suggestion of the ad agency we had to purchase them through-statistically speaking you get more views from the general public on that side.
ST 594 is a main commuter line going straight into Seattle. That's the one we are usually on... but as you say, if they were all on the street side, it may have been on the bus we were on and I wouldn't know it. I'm somewhat skeptical about the advice that you get more views on the street side. True, more cars go by on the street side, but it seems to me that most of the time when I'm in a car, I don't notice the bus ads as much... except when I'm following behind the bus. Then I notice the ad on the back. I notice more bus ads when I am walking on a sidewalk or getting ready to board a bus.
Is there any way we can mix things up a bit with some ads on one side, some on another, and maybe a few on the back?
peace

Return to Merchandising, Press, Publications, and Publicity
Users browsing this forum: No registered users and 1 guest